HOWND was founded with a simple belief: clothes should be built to last, feel incredible to wear, and carry a style that’s unmistakably yours. Too many clothes these days look to generic almost like a bad uniform and are made for a trend not to last.
Born in the countryside and inspired by its rugged charm, we design clothing that blends timeless heritage influences with modern utility. From corduroy jackets to linen layers and tailored caps, every piece is made with a sharp eye for detail and a commitment to quality you can feel the moment you put it on.
We’re not here to follow trends. Our collections are small, purposeful, and built around garments that look as good in the bustle of the city as they do in the quiet of the hills. Each design is cut from carefully chosen fabrics and produced in trusted workshops that share our values of craftsmanship and responsibility.
At HOWND, style isn’t loud—it’s confident. It’s that jacket you keep reaching for year after year. The one that turns heads in a London pub and feels just right on a windswept coastal walk.
